Strategic Marketing Communications = Real Results

We’re here to make our clients shine. Here are a few examples of our results.

Ballast Consulting Group

FINANCE

  • Ballast Consulting Group needed to accelerate growth by adding both clients and team members in parallel. Attracting the right talent required a clear employment value proposition, while sustainable growth depended on a marketing approach that delivered measurable ROI. They had recently completed a brand refresh and were looking for a partner that could provide ongoing strategic marketing guidance, content strategy, and implementation support to build a marketing engine independent of leadership.

  • Through our research, we uncovered that Ballast was unlike most finance or accounting firms. Their unique blend of finance, accounting, and consulting ensured clients didn’t just receive financial data—they gained clarity on what had happened, what was coming next, and how to act on it. However, Ballast’s messaging and content weren’t effectively communicating this differentiation, nor were they reaching audiences consistently across marketing channels. Without clarity and awareness, achieving growth would be a challenge.

  • We developed a marketing and content strategy that clearly defined Ballast’s differentiators, services, and value. From there, we identified tailored strategies for each of their marketing goals and implemented the new messaging across channels, ensuring consistency and impact.

    • Marketing and brand strategy

    • Employer brand identity

    • Audience personas

    • Message map

    • Content strategy

    • Content creation & execution

    • Website refresh

    • Video content strategy & support

    • Pricing strategy communications

    • Digital ad strategy & execution

    • Project management

    • Developed and implemented a new visual and verbal brand identity across all marketing materials and channels

    • Drove consistent marketing activity

    • Developed and implemented an ongoing content strategy

    • Increased engagement across channels, including a ~400% increase in LinkedIn impressions, ~340% increase in LinkedIn reactions, and an above average click-through-rate

    • Conducted quantitative and qualitative employee research to inform employer brand

    • Supported strategy and communication for a pricing increase

    • Helped launch new services

    • Supported the development of new videos for target audiences

FINANCE

  • Granite Wealth Management, a family-focused advisory firm, wanted to grow its client base, increase brand awareness, and expand its team. However, they weren’t fully communicating their key differentiators—such as their family-oriented approach and their ability to make investment planning approachable. Additionally, prospective clients didn’t always understand the full breadth of their services, and some perceived them as less advanced than competitors from a technology standpoint. Granite needed a strategy to clarify their positioning, strengthen their brand, and engage the right audiences.

  • Through research, we uncovered that Granite’s client experience and firm culture set them apart in meaningful ways, yet their messaging wasn’t effectively communicating these strengths. By refining their positioning and addressing common misconceptions, we saw an opportunity to help them build deeper trust with existing clients and attract new ones more effectively.

  • We developed a comprehensive marketing strategy and message map that defined Granite’s differentiators, clarified their value, and provided messaging reframes to counter audience misconceptions. This strategy guided the development of a refreshed brand identity, a new website, and an ongoing content plan to ensure consistent communication across channels.

    • Marketing and brand strategy

    • Brand positioning and identity

    • Audience personas

    • Message map

    • Website refresh

    • Search engine optimization

    • Content strategy

    • Content creation & execution

    • Project management

    • Clearer, more compelling brand positioning

    • Refreshed branding and messaging

    • A brand-new website aligned with their identity and goals

    • A full marketing strategy and plan for sustainable growth

    • Ongoing content strategy execution

Azulity

TECH

  • Azulity, formerly known as Cquensys, faced significant hurdles in brand awareness and market positioning. Their name was difficult to pronounce and spell, making it a barrier to recognition and growth. Despite a strong reputation built through referrals, they needed a strategic marketing approach to generate leads and scale their business. Additionally, their expertise in healthcare data management wasn’t fully understood in the market, limiting their ability to stand out in an industry where specialization is critical. Azulity needed a complete rebrand, including a marketing plan, messaging, a strong digital presence, and support launching their new name, to position them for long-term success.

  • Through research, we identified three critical opportunities for Azulity. First, their deep healthcare expertise was a key differentiator that wasn’t being emphasized. Second, their proven track record with top healthcare organizations made them a “best-kept secret” in the industry. And third, their sales team lacked the marketing support needed to drive growth. Without strong brand awareness and differentiation, sales efforts were more challenging. Azulity needed a marketing strategy that would not only generate awareness and credibility across channels but also equip their sales team with a clear, consistent, and compelling story to tell at every stage of the customer journey.

  • We developed a comprehensive brand and marketing strategy that guided Azulity’s transformation. This included rebranding, defining their differentiators, refining their messaging, and designing a compelling new visual identity. We also created a new website with modern, stand-out design and clear, targeted copy to engage their ideal clients, ensuring Azulity’s value was evident at every stage of the customer journey.

    • Marketing and messaging strategy

    • Brand positioning

    • Name change support

    • Audience personas

    • Visual identity and brand guidelines

    • Message map & brand voice guidance

    • Website refresh

    • Sales enablement collateral

    • Event strategy & collateral

    • Project management

    • Successfully transitioned from Cquensys to Azulity with a clear, memorable brand identity

    • Defined and articulated Azulity’s unique positioning in the healthcare space

    • Developed a new website with messaging that communicates their expertise and impact

    • Created a full marketing strategy and messaging framework to support future growth

    • Designed branded sales and marketing materials to enhance credibility and outreach

    • Supported exhibit and engagement at a key industry tradeshow

    • Ongoing engagement with Wythe Ave for continued marketing, messaging, and design support

TECH

  • SearchBlox simplifies search for complex enterprise clients. The company uses AI-driven products to securely deliver the right data to the right user at the right time.

    Historically, SearchBlox sold its solutions to IT and other technology-focused buyers. But, to achieve its growth goals, it needed to reach C-level executives making major software investment decisions.

  • Wythe Ave knew SearchBlox needed to maintain strong marketing direct to tech audiences while creating the positioning and content strategy that appeals to non-tech, C-level executives.

  • Wythe Ave identified that C-level executives wanted to understand, in business terms, the impact that SearchBlox would have on their customers’ experiences and their company’s bottom line.

    We developed an education-driven content strategy to help the C-suite understand how SearchBlox solutions enhance the user experience, drive new revenue, and positively impact the bottom line.

    • Marketing and brand strategy

    • Audience personas

    • Message maps

    • Go-to-market strategy

    • Brand positioning, identity, and brand guidelines

    • Graphic design

    • Website design & development

    • Search engine optimization

    • Social media

    • Email marketing

    • Project management

    • Event strategy & design

    • New modern brand and website

    • Increased number of prospect demos

    • Increased email marketing engagement

    • Increased event participation

““The Wythe Ave team helped us fine-tune our marketing strategy and led us through our brand transformation. They do an outstanding job in the execution of the marketing activities towards the strategy. “”
— Timo Selvaraj, Chief Product Officer

Robins Foundation

NONPROFIT

  • Robins Foundation supports and funds access to high-quality early care and educational experiences for children and programs that make the Richmond region a dynamic and vibrant community.

    As the foundation evolved, it wanted to communicate leadership transitions and a new strategic focus. These changes required a thoughtful, strategic approach to engage stakeholders for endorsement and support.

  • Be proactive and strategic in all communications to all stakeholders.

  • Wythe Ave developed the communications strategy, including messaging maps for multiple stakeholder audiences. Our team led the strategic communications roll-out, which included board communications and targeted outreach to stakeholder audiences.

    The foundation built trust and deepened stakeholder relationships by taking a proactive approach to messaging and outreach.

    • Communications strategy

    • Message Maps/Talking points

    • Communications channel planning

    • Content strategy

    • Content creation & execution

    • Website project management & content development

    • Vendor selection and management

    • Presentations and board communications

    • Communications infrastructure

  • As a result of the strategic communications strategy and roll-out, Robins Foundation increased the trust and engagement among its diverse stakeholder audiences.

““The strategic insights offered by the Wythe Ave team, even beyond just communications, are invaluable. The team is great at listening, reflecting, and authentically representing the Robins Foundation’s voice. Their work is excellent, and they are dedicated and committed to our success.” ”
— Chris Chin, President & CEO, Robins Foundation

Singlestone

TECH

  • Singlestone is a tech consulting firm known for its human-centered approach to optimizing organizations.

    At a key inflection point in the company’s trajectory, they needed marketing counsel on “where to play” and “how to win.”

  • Historically, Singlestone grew successfully through referrals and word-of-mouth. Wythe Ave identified that Singlestone was ready to create a meaningful marketing infrastructure to catapult the company into its next chapter of growth.

  • Wythe Ave guided the CEO in identifying immediate and long-term marketing strategies to support the company’s continued growth.

    We helped Singlestone to find the right in-house marketing manager to execute initiatives to drive the company’s business forward.

    In addition, Wythe Ave guided the development and execution of a webinar to drive qualified leads in a new business category.

    • CEO thought-partnership

    • Marketing team leadership

    • Positioning & go-to-market strategies

    • Strategic planning

    • Promoted webinar strategy & implementation support

    • Marketing infrastructure consulting

    • Project management

    • Impactful rebrand and website relaunch

    • Identified the right fit marketing manager hire

    • Successful spinoff of several lines of business

    • 50+ new leads from webinar strategy

““We appreciated the team’s ability to make a decision and drive projects forward. We now have a clear vision of where and how we should grow.””
— Marketing Manager, SingleStone

NONPROFIT

  • Facing low enrollment and impacts to grant funding, The Children’s Center turned to Wythe Ave to increase enrollment and streamline the process for onboarding new program participants.

  • As part of our strategic planning and research process, Wythe Ave identified that a lack of name recognition was a key factor in the low response rates of prospective program participants.

    In addition, we identified ways the website could streamline the intake and enrollment process.

  • With these key insights in hand, Wythe Ave created a brand, messaging, and engagement strategy to improve user experience and engage key audiences more efficiently and effectively.

    • Stakeholder research

    • Communications strategy

    • Brand strategy

    • Website audit

    • Website design and development

    • Board of Directors engagement

    • Graphic design

    • Project management

    • Launched new website that delivers strategic business results

    • Streamlined intake and enrollment process

    • Positive feedback from stakeholders.

““Wythe Ave helped the Children’s Center redesign our website with intentionality, taking into account our challenges as a non-profit organization and the needs of our primary audience. We would not have been able to pull off such a professional website without their expertise in user experience, copywriting and design.””
— Anne Bruehl, Health/Mental Health Director, The Children's Center