UPLEVELING THE SALES FUNNEL
Interim Chief Marketing Officer + New Vertical Strategy
Sometimes our clients call us in when everything is going great, but they know they need a focused marketing strategy for the future to look even greater. One of our clients is a fast-growing consultancy with raving fan clients. This client brings so much value to their clients that they reciprocate with generous referrals. And, when one of their contacts leaves the organization, our client almost always follows their former contact. This organic growth is terrific, but it’s unpredictable. Most of their sales occur at the end of the sales funnel. In other words, they have very little top of the funnel, early-stage prospect opportunities in the pipeline.
Wythe Ave Provided:
Interim Chief Marketing Officer
New Vertical Strategy
Most of their sales occur at the end of the sales funnel.
In other words, they have very little top of funnel, early-stage prospect opportunities in the pipeline.
Another challenge: because our client grew the business by servicing the various needs of their clients, it led our client to do what they would describe as a “hodgepodge” of different types of projects. It made building deep expertise challenging, and they found it difficult to properly position the firm to new prospects.
Because we are a marketing consultancy, we often serve as interim Chief Marketing Officers when our clients are evaluating when and who to hire for full-time employment.
Because these decisions are not made lightly, we can help our clients with strategic planning and project management of key activities to maintain growth momentum.
This client is no exception. As they look to long-term hiring decisions, Wythe Ave is also helping them with both immediate needs and long-term planning.
For this client, we have helped them with:
● Managing in-house resources to produce marketing tactics
● Developing strategies for entering new verticals
● Upgraded their pricing strategy to increase profitability
● Articulated their positioning and value proposition
Today, our client is equipped with a strategy for breakout growth and making strong inroad in the new vertical.