As small business owners, we know we need to invest in marketing to bring in new clients or drive loyalty, but where do we begin? A planning process can help you assess where you are and develop a rhythm for efficient, effective and intentional marketing communications.
Starting a business is an exciting, decision-filled time! The choices you make in the beginning, including the design of your logo and brand, will either enable or inhibit your growth. Considering some key factors before selecting a logo design partner will increase the likelihood of a smooth process and a quality end result.
The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise. In reality, a good communications strategy enables you to be more responsive and focus your efforts. Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.
Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications. They dive right in, promoting their products or services, having spent little time planning. Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.