Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.
The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise. In reality, a good communications strategy enables you to be more responsive and focus your efforts. Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.
Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications. They dive right in, promoting their products or services, having spent little time planning. Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.