Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.