strategic planning

You wouldn’t renovate your office building without a general contractor! So, why are you marketing without a strategist?

You wouldn’t renovate your office building without a general contractor!   So, why are you marketing without a strategist?

Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there.  They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!  

Five Reasons you Resist Strategic Planning

Five Reasons you Resist Strategic Planning

You may be feeling pressure to write down your business objectives for the New Year and establish habits to help you meet them.  But, we often get stuck or put off strategic planning all together.  But why?  Here are some reasons I suspect we procrastinate and a few suggestions for moving forward.  

Letting Go to Grow: the Cycle of Planning for Small Businesses

Letting Go to Grow: the Cycle of Planning for Small Businesses

Now is the time to acknowledge lessons learned this year and give yourself permission to let go.  Then, take time to get clear about what you would like to see for your business.  Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.  

Finding a Rhythm with Strategic Planning for your Small Business

Finding a Rhythm with Strategic Planning for your Small Business

As small business owners, we know we need to invest in marketing to bring in new clients or drive loyalty, but where do we begin?  A planning process can help you assess where you are and develop a rhythm for efficient, effective and intentional marketing communications.