It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers. But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses. These simple steps will help you determine which platforms are the best fit for reaching your audience.
Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications. They dive right in, promoting their products or services, having spent little time planning. Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.