It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers. But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses. These simple steps will help you determine which platforms are the best fit for reaching your audience.
As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking. Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.
Starting a business is an exciting, decision-filled time! The choices you make in the beginning, including the design of your logo and brand, will either enable or inhibit your growth. Considering some key factors before selecting a logo design partner will increase the likelihood of a smooth process and a quality end result.
The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise. In reality, a good communications strategy enables you to be more responsive and focus your efforts. Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.
Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications. They dive right in, promoting their products or services, having spent little time planning. Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.