marketing strategy

Stop the Sales & Marketing Finger Pointing: 5 Steps for Aligning these Teams for Business Growth

Stop the Sales & Marketing Finger Pointing: 5 Steps for Aligning these Teams for Business Growth

In order to compete in today’s marketplace, it is more important than ever to align sales and marketing. And not only is it possible, many companies have done so and in the process, created a competitive advantage within their industries.

You wouldn’t renovate your office building without a general contractor! So, why are you marketing without a strategist?

You wouldn’t renovate your office building without a general contractor!   So, why are you marketing without a strategist?

Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there.  They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!  

Are you flying blind? The Power of Consumer Insights for Marketing your Business

Are you flying blind? The Power of Consumer Insights for Marketing your Business

Market research, or consumer insights, informs strategic planning and enables better decision making.  When times are good it fuels innovation and product development for continued growth.  When your business is struggling, consumer insights can guide positioning and messaging to help your brand stand out.  In either case, insights help you understand who to talk to, and what to say that will encourage consumers to choose your products or services. 

Five Reasons you Resist Strategic Planning

Five Reasons you Resist Strategic Planning

You may be feeling pressure to write down your business objectives for the New Year and establish habits to help you meet them.  But, we often get stuck or put off strategic planning all together.  But why?  Here are some reasons I suspect we procrastinate and a few suggestions for moving forward.