There’s now more “we” in Wythe! We’ve grown and need consistent support, both for our communications and the execution of our clients’ marketing plans. Please join me in welcoming Jill!
Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
Market research, or consumer insights, informs strategic planning and enables better decision making. When times are good it fuels innovation and product development for continued growth. When your business is struggling, consumer insights can guide positioning and messaging to help your brand stand out. In either case, insights help you understand who to talk to, and what to say that will encourage consumers to choose your products or services.