Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers. But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses. These simple steps will help you determine which platforms are the best fit for reaching your audience.
As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking. Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.