marketing communications

You wouldn’t renovate your office building without a general contractor! So, why are you marketing without a strategist?

You wouldn’t renovate your office building without a general contractor!   So, why are you marketing without a strategist?

Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there.  They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!  

Which Social Media Channels Are Right for my Small Business?

Which Social Media Channels Are Right for my Small Business?

It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers.  But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses.  These simple steps will help you determine which platforms are the best fit for reaching your audience.  

Website Design with Users in Mind: A Case for UX

Website Design with Users in Mind: A Case for UX

As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking.  Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.

Finding a Rhythm with Strategic Planning for your Small Business

Finding a Rhythm with Strategic Planning for your Small Business

As small business owners, we know we need to invest in marketing to bring in new clients or drive loyalty, but where do we begin?  A planning process can help you assess where you are and develop a rhythm for efficient, effective and intentional marketing communications.