marketing

You wouldn’t renovate your office building without a general contractor! So, why are you marketing without a strategist?

You wouldn’t renovate your office building without a general contractor!   So, why are you marketing without a strategist?

Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there.  They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!  

Are you flying blind? The Power of Consumer Insights for Marketing your Business

Are you flying blind? The Power of Consumer Insights for Marketing your Business

Market research, or consumer insights, informs strategic planning and enables better decision making.  When times are good it fuels innovation and product development for continued growth.  When your business is struggling, consumer insights can guide positioning and messaging to help your brand stand out.  In either case, insights help you understand who to talk to, and what to say that will encourage consumers to choose your products or services. 

Which Social Media Channels Are Right for my Small Business?

Which Social Media Channels Are Right for my Small Business?

It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers.  But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses.  These simple steps will help you determine which platforms are the best fit for reaching your audience.  

Five Reasons you Resist Strategic Planning

Five Reasons you Resist Strategic Planning

You may be feeling pressure to write down your business objectives for the New Year and establish habits to help you meet them.  But, we often get stuck or put off strategic planning all together.  But why?  Here are some reasons I suspect we procrastinate and a few suggestions for moving forward.  

Website Design with Users in Mind: A Case for UX

Website Design with Users in Mind: A Case for UX

As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking.  Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.

Letting Go to Grow: the Cycle of Planning for Small Businesses

Letting Go to Grow: the Cycle of Planning for Small Businesses

Now is the time to acknowledge lessons learned this year and give yourself permission to let go.  Then, take time to get clear about what you would like to see for your business.  Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.  

Finding a Rhythm with Strategic Planning for your Small Business

Finding a Rhythm with Strategic Planning for your Small Business

As small business owners, we know we need to invest in marketing to bring in new clients or drive loyalty, but where do we begin?  A planning process can help you assess where you are and develop a rhythm for efficient, effective and intentional marketing communications.

Things to Consider when Selecting a Logo Design Partner

Things to Consider when Selecting a Logo Design Partner

Starting a business is an exciting, decision-filled time!  The choices you make in the beginning, including the design of your logo and brand, will either enable or inhibit your growth.   Considering some key factors before selecting a logo design partner will increase the likelihood of a smooth process and a quality end result.  

Why a small business marketing plan is like a yoga block, not a ball ‘n' chain

Why a small business marketing plan is like a yoga block, not a ball ‘n' chain

The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise.  In reality, a good communications strategy enables you to be more responsive and focus your efforts.  Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.   

Navigating the Marketing Labyrinth: Strategies to Save Time and Grow your Small Business

Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications.  They dive right in, promoting their products or services, having spent little time planning.  Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.