I officially launched Wythe Ave Consulting TWO years ago! In celebration of my journey (which at times felt like a rollercoaster) and with acknowledgement that I don’t have all the answers, I would like to share a few lessons learned in case it helps others who feel like they’re starting something new – whether it’s a small business, a new product launch, or a wellness journey.
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.
Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications. They dive right in, promoting their products or services, having spent little time planning. Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.