communications

You wouldn’t renovate your office building without a general contractor! So, why are you marketing without a strategist?

You wouldn’t renovate your office building without a general contractor!   So, why are you marketing without a strategist?

Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there.  They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!  

Which Social Media Channels Are Right for my Small Business?

Which Social Media Channels Are Right for my Small Business?

It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers.  But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses.  These simple steps will help you determine which platforms are the best fit for reaching your audience.  

Things to Consider when Selecting a Logo Design Partner

Things to Consider when Selecting a Logo Design Partner

Starting a business is an exciting, decision-filled time!  The choices you make in the beginning, including the design of your logo and brand, will either enable or inhibit your growth.   Considering some key factors before selecting a logo design partner will increase the likelihood of a smooth process and a quality end result.  

Why a small business marketing plan is like a yoga block, not a ball ‘n' chain

Why a small business marketing plan is like a yoga block, not a ball ‘n' chain

The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise.  In reality, a good communications strategy enables you to be more responsive and focus your efforts.  Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.   

Navigating the Marketing Labyrinth: Strategies to Save Time and Grow your Small Business

Many small businesses find themselves in the middle of the marketing labyrinth without a clear vision or strategy for communications.  They dive right in, promoting their products or services, having spent little time planning.  Spending a bit more time developing a marketing strategy can actually save you time and ensure that your communication efforts are more efficient and effective.