business growth

Why Word of Mouth Marketing Could Be Working Against Your Business Growth

Why Word of Mouth Marketing Could Be Working Against Your Business Growth

The best marketing, as the saying goes, is word of mouth marketing. But making word of mouth marketing your number one strategy for growth can put your organization at incredible risk. In this Spaghetti Report, we share a few of the unintended consequences of relying too heavily on word of mouth marketing to grow your business.

This Audacious Entrepreneurial Journey: Lessons Learned from Two Years in Business

This Audacious Entrepreneurial Journey: Lessons Learned from Two Years in Business

I officially launched Wythe Ave Consulting TWO years ago! In celebration of my journey (which at times felt like a rollercoaster) and with acknowledgement that I don’t have all the answers, I would like to share a few lessons learned in case it helps others who feel like they’re starting something new – whether it’s a small business, a new product launch, or a wellness journey.

Letting Go to Grow: the Cycle of Planning for Small Businesses

Letting Go to Grow: the Cycle of Planning for Small Businesses

Now is the time to acknowledge lessons learned this year and give yourself permission to let go.  Then, take time to get clear about what you would like to see for your business.  Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.