In order to compete in today’s marketplace, it is more important than ever to align sales and marketing. And not only is it possible, many companies have done so and in the process, created a competitive advantage within their industries.
Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
Market research, or consumer insights, informs strategic planning and enables better decision making. When times are good it fuels innovation and product development for continued growth. When your business is struggling, consumer insights can guide positioning and messaging to help your brand stand out. In either case, insights help you understand who to talk to, and what to say that will encourage consumers to choose your products or services.
It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers. But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses. These simple steps will help you determine which platforms are the best fit for reaching your audience.
As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking. Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.
Starting a business is an exciting, decision-filled time! The choices you make in the beginning, including the design of your logo and brand, will either enable or inhibit your growth. Considering some key factors before selecting a logo design partner will increase the likelihood of a smooth process and a quality end result.
The idea of a marketing plan with stated goals can seem like a ball ‘n' chain, weighing you down and limiting your flexibility to respond to events as they arise. In reality, a good communications strategy enables you to be more responsive and focus your efforts. Strategic marketing plans are like yoga blocks in that they provide stability and support, and they enable growth, while minimizing injury.