I officially launched Wythe Ave Consulting TWO years ago! In celebration of my journey (which at times felt like a rollercoaster) and with acknowledgement that I don’t have all the answers, I would like to share a few lessons learned in case it helps others who feel like they’re starting something new – whether it’s a small business, a new product launch, or a wellness journey.
Everyone wants to be #1 on Google. When your website is ranked high in search engine results, the usual result is more visits to your website. But how does one get to the top? That is the age-old question that every marketer out there is trying to solve. The good news is there are some tried and true ways to do it.
Marketing strategists and fractional CMOs, like general contractors, help small and mid-sized businesses create a vision for change and develop a roadmap to get there. They will often then recommend or recruit execution specialists and oversee the implementation of the plan. Having a single individual or entity responsible for both marketing strategy and plan administration translates to intentional communications for meaningful business impact!
Market research, or consumer insights, informs strategic planning and enables better decision making. When times are good it fuels innovation and product development for continued growth. When your business is struggling, consumer insights can guide positioning and messaging to help your brand stand out. In either case, insights help you understand who to talk to, and what to say that will encourage consumers to choose your products or services.
It’s generally accepted that businesses need to be active on social media in order to reach and connect with existing and potential customers. But creating, maintaining and engaging on all channels can be overwhelming, especially for small businesses. These simple steps will help you determine which platforms are the best fit for reaching your audience.
As a small business owner if you want to enhance your relationship with customers and prospects, you need to adopt a user-focused way of thinking. Incorporating UX, or User Experience, design principles when creating or updating your website leaves visitors feeling understood, knowledgeable and connected.
Now is the time to acknowledge lessons learned this year and give yourself permission to let go. Then, take time to get clear about what you would like to see for your business. Metaphorically planting seeds, or implementing strategic marketing initiatives now, can prepare your business for growth next year.